How to Order in 4 Simple Steps
From standard letter size to premium finishes — create eye-catching flyers that drive action and engagement.
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Step 01
Choose Size & Orientation
Standard 8.5" × 11" letter size is most popular and cost-effective. Other options: 5.5" × 8.5" (half-page), 11" × 17" (tabloid), or custom sizes for unique campaigns.
✦ 8.5" × 11" is the most versatile — easy to distribute, display, and mail. Familiar size increases readership.
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Step 02
Select Paper & Printing
100 lb text stock offers professional feel and durability. Choose single-sided for cost savings or double-sided for maximum information. Full-color CMYK printing available on all paper weights.
✦ 100 lb text balances quality and cost — durable enough for hand-to-hand distribution without excessive weight.
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Step 03
Design & Layout
Start with a bold headline that grabs attention. Include eye-catching visuals, clear messaging, and prominent contact information. End with a strong call-to-action telling readers exactly what to do next.
✦ Keep design focused on one primary message. Too much information reduces impact and reader engagement.
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Step 04
Add Finish & Coating
Gloss coating makes colors pop and images vibrant — ideal for retail and events. Matte finish provides sophisticated, professional look for services. UV coating offers maximum protection for outdoor distribution.
✦ UV coating is essential for flyers posted outdoors or in high-traffic areas — prevents fading and moisture damage.
FAQ
If your questions are not listed here, please contact us
General Questions
1. What are the standard flyer sizes?
Common flyer sizes include:
- 8.5" × 11" (Letter): Most popular, standard document size
- 5.5" × 8.5" (Half Letter): Compact, easy to hand out, fits in envelopes
- 4.25" × 11" (Rack Card): Tall format for display racks
- 8.5" × 14" (Legal): Extra space for detailed information
- 11" × 17" (Tabloid): Large format for high visibility
- Custom sizes: Any dimension for unique campaigns
✅ 8.5" × 11" is the most versatile and cost-effective size.
2. What are flyers typically used for?
Flyers are versatile marketing tools for:
- Event promotions and announcements
- Product launches and sales promotions
- Service offerings and special offers
- Real estate listings and open houses
- Restaurant menus and takeout promotions
- Political campaigns and community outreach
- Direct mail campaigns
✅ Flyers deliver high visibility at low cost for local marketing.
3. Should I print on one side or both sides?
Single-sided flyers:
- Lower cost, faster production
- Clean, focused message
- Best for posting on walls or bulletin boards
- Leaves back blank for notes
Double-sided flyers:
- Twice the marketing space
- More professional appearance
- Can include additional details, testimonials, or contact info
✅ Choose double-sided for hand-to-hand distribution and direct mail. Choose single-sided for posted flyers.
4. How many flyers should I order?
Order quantities depend on distribution plan:
- 100-250: Small local events or testing designs
- 500-1,000: Neighborhood distribution, small campaigns
- 2,500-5,000: Community-wide promotions, EDDM mail
- 10,000+: Large-scale direct mail, citywide campaigns
✅ Per-unit costs decrease dramatically with higher quantities. Order enough for your full campaign plus extras.
Paper Stock & Finishes
1. What paper weight should I choose for flyers?
Paper weight affects durability and feel:
- 80 lb Text (Standard): Lightweight, economical, similar to copy paper
- 100 lb Text: Slightly heavier, more durable, professional feel
- 100 lb Cover (Premium): Thick cardstock, sturdy, high-quality impression
- 14pt Cardstock: Extra thick, postcards-style, very durable
✅ 100 lb text offers the best balance of quality and cost for most flyers.
2. What's the difference between gloss and matte finish?
Gloss finish:
- Shiny, reflective surface
- Vibrant, eye-catching colors
- Photos and images pop
- Best for retail, food, events
Matte finish:
- Non-reflective, elegant surface
- Easy to write on
- Sophisticated, professional look
- Best for real estate, professional services
✅ Gloss is more popular for colorful, image-heavy flyers.
3. Can I use recycled or eco-friendly paper?
Yes! Sustainable printing options include:
- 100% post-consumer recycled paper
- FSC-certified paper from sustainable forests
- Soy-based or vegetable-based inks
- Biodegradable and compostable stocks
- Uncoated natural paper for minimal processing
✅ Eco-friendly flyers align with green business values and appeal to environmentally conscious audiences.
4. What coating options protect flyers?
Protective coatings enhance durability:
- Aqueous coating: Water-based, eco-friendly, satin finish
- UV coating: High-gloss, scratch-resistant, vibrant colors
- Spot UV: Glossy coating on specific areas only
- Lamination: Plastic film for maximum protection (gloss or matte)
✅ UV coating provides excellent protection for outdoor flyers or high-traffic areas.
Design & Printing
1. Do you offer design services for flyers?
Yes! We offer complete design services:
- Custom flyer design from scratch
- Template customization with your content
- Image sourcing and photo editing
- Copywriting and message optimization
- Brand-consistent layouts
- Print-ready file preparation
✅ Professional design ensures your flyer captures attention and drives response.
2. What file formats do you accept?
We accept professional design files:
- PDF – High-resolution, fonts embedded (preferred)
- Adobe Illustrator (.AI) – Vector files with outlined fonts
- Adobe InDesign (.INDD) – Package with fonts and images
- Adobe Photoshop (.PSD) – 300 dpi minimum
Requirements: CMYK color mode, 300 dpi resolution, 1/8" bleed on all sides.
✅ We provide free design templates with proper bleed and safe zones.
3. Can I add QR codes or variable data?
Yes! Modern features enhance flyer effectiveness:
QR Codes:
- Link to event registration, landing pages, or promotions
- Track scan rates and campaign performance
- Bridge print to digital experiences
Variable Data Printing:
- Personalized recipient names or addresses
- Unique promo codes per flyer
- Location-specific messaging
✅ QR codes increase engagement and trackability.
4. What makes an effective flyer design?
Effective flyers include:
- Clear headline: Grab attention immediately
- Strong visuals: High-quality images or graphics
- Focused message: One primary offer or call-to-action
- Easy-to-read layout: Good hierarchy, white space, readable fonts
- Contact info: Phone, website, address prominently displayed
- Call-to-action: Tell people exactly what to do next
✅ Less is more. Focus on one key message rather than cramming too much information.
Distribution & Usage
1. What are effective ways to distribute flyers?
Flyer distribution methods include:
- Hand-to-hand: Events, trade shows, street corners (check local regulations)
- Direct mail: USPS Every Door Direct Mail (EDDM) or targeted mailing lists
- Door hangers: Residential neighborhoods (with permission)
- Bulletin boards: Community centers, coffee shops, grocery stores
- In-store displays: Counters, waiting areas, checkout areas
- Inserts: Include with product shipments or invoices
✅ Combine multiple distribution methods for maximum reach.
2. Can flyers be used for direct mail campaigns?
Yes! Flyers are ideal for direct mail:
- EDDM (Every Door Direct Mail): Deliver to every address in selected ZIP codes without mailing list
- Targeted mailing: Send to purchased or existing customer lists
- Self-mailers: Fold and tab for mailing without envelopes
- Insert in envelopes: Standard letter mail
✅ EDDM is cost-effective for local businesses reaching specific neighborhoods. We can help with USPS requirements.
3. Are there legal requirements for flyer distribution?
Yes, follow these guidelines:
- Do not place flyers in mailboxes (federal offense unless mailed via USPS)
- Respect "No Soliciting" or "No Flyers" signs
- Obtain permission before posting on private property
- Check local ordinances for hand-to-hand distribution rules
- Include required disclosures (political disclaimers, contest rules, etc.)
✅ Always comply with local regulations to avoid fines and protect your brand reputation.
4. How should I measure flyer campaign success?
Track campaign effectiveness with:
- Unique promo codes: Track redemptions from flyers
- Dedicated phone numbers: Call tracking for lead attribution
- QR code scans: Digital engagement tracking
- Vanity URLs: Custom landing pages for flyer campaigns
- Response rate: Calculate responses ÷ total distributed
✅ Typical response rates range from 0.5% to 3% depending on offer, targeting, and design quality.
Production & Ordering
1. What is the minimum order quantity?
Minimum quantities vary by printing method:
- Digital printing: As low as 50-100 flyers
- Offset printing: Typically 250-500 flyers (best value at 1,000+)
✅ Offset printing offers lower per-unit costs for quantities over 1,000.
2. What is the typical turnaround time?
Production times depend on quantity and finishing:
- Digital printing (up to 1,000): 1-3 business days
- Offset printing (1,000-10,000): 3-5 business days
- Large runs (10,000+): 5-7 business days
- With special finishes: Add 1-2 business days
✅ Same-day and next-day rush options available for urgent campaigns.
3. How much do flyers cost?
Pricing varies by quantity, paper, and finishing:
- 500 flyers (8.5"×11", 100 lb text): $50-$100
- 1,000 flyers (standard): $75-$150
- 2,500 flyers: $150-$300
- 5,000 flyers: $250-$500
- 10,000 flyers: $400-$800
✅ Cost per flyer drops significantly with higher quantities. Premium finishes add 20-50% to base price.
4. Can I see a proof before printing?
Yes! Proofing options include:
- Digital PDF proof: Review layout and content online (free, standard)
- Hard copy proof: Physical printed sample to check colors ($25-50)
- Press proof: Sample from production run for color matching (large orders)
✅ Always review proofs carefully for typos, phone numbers, dates, and URLs before approving production.
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